webapplicationsguide.com

Widgets are small applications that are updated dynamically through the internet that can be something as simple as an ornate clock to a small pocket sized game similar to those battery-powered games you used to play with as a kid only on your PC. They are fun and easy to use that many advertising companies have started to use them for online ad campaigns as they shift to more productive ad campaigns. Compared to more traditional ad campaigns, done throught the internet and getting other people to work for you takes more of the guess work out of the total solution. It needs a small program that is sent out through popular websites. The Ad part can be changed dynamically and easily through the link the widget maintains with the servers where they are updates as the ads changed.